Week 16 MKTG 349: Adwords T&R

Trash and Refresh is a dumpster rental service located in Willowbrook, Illinois. They are looking for help creating ads. When creating an ad for T&R I wanted to make sure I chose keywords that would actually get clicks. To do this I went on to the keyword planner and looked to see what keywords would be relevant. I named the ad "Dumpster Rental." I chose this name because I think that making the ad as direct and straight forward, the better. The keywords I chose were garbage, dumpster, rent a dumpster, trash, dumpster rental, clean outs, dumpster delivery, garbage disposal, and haul away trash.

The second ad I created I named "Trash Removal." Again I wanted straight forward ad title names so I chose trash removal, dumpster delivery, trash, and removal. This ad is meant to attract people who are simply just typing something into Google and looking for a service to help them.

The next ad I made I used the name of the company as the ad title. I named it "Trash and Refresh." This will be effective because the name is straight forward to what it does, so it should help attract buyers. The keywords I used were Garbage removal, trash removal, dumpster service, rent, rent dumpster, garbage, trash, and haul away.

Week 15 MKTG 349: Artificial Intelligence

Artificial Intelligence is not something you here talked about often, but it is starting to creep up on all of us. For those of you who do not know what AI is, it is replacing the jobs that we work with robots. Instead of worrying about our jobs being outsourced to places like Mexico and China, we should be worrying about being replaced by robots. The US is the country most at risk for this simply because we are preforming tasks that are simple and easy in the work place. This in turn makes it easy to code a robot who can perform our jobs. About 30% of US jobs will be at risk. While this is saving firms money, this will cause the workforce to change. Those workers who perform highly skilled jobs, should not be worried. It is those performing tasks that can be easily replicated by a robot that should keep this on their radar.

People with jobs in education, health care and social work are the least at risk of being replaced. Some traits that will be highly valued are creative and critical thinking, as well as emotional intelligence. This is because these traits can not be replicated in a robot, so they will become more valuable. Creating these robots will cause a greater social inequality. All in all this is something that workers should keep on their radar. If you are worried about this issue I suggest working your creative and critical thinking, as well as your emotional intelligence. This will help set you aside from the robots that are being created.