What is Hootsuite?

Hootsuite is a social media management tool that helps you schedule and post updates to any pages or profiles such as Facebook, Instagram, Google+, Twitter, or LinkedIn. You are able to organize all of your social media outlets and organize them in a dashboard like the one below.



Hootsuite has some special features that sets them apart from their competition. While they are seen as a business outlet it can also be used for personal social media. One feature is you can post directly to multiple social media pages all at once. These can be posted on a schedule so you do not have to post them right away.



Above is an example of a scheduled blog post. I have included a link of my blog and have selected three pages to have Hootsuite post it to. They are scheduled on a timer and will all appear on my page at the exact time I have selected. Hootsuite is a great idea if you have multiple forms of social media and want to keep them all up to date.

Digital marketing surpasses Ad spending

Up until 2015 TV Ads have always outweighed Digital Marketing. Businesses have started to embrace the unconventional trend of digital marketing. Not only is it much cheaper but it can be interactive and be much more personalized than a TV ad. Facebook, Twitter, Instagram, and Snapchat are websites businesses can use to interactive with their customers in a way that TV ads cannot.

While digital marketing is great for some businesses, it is not for all. In the picture below you can see that the older generations are the ones watching TV. So companies that are trying to sell to older generations should focus on using TV ads. Companies that are targeting 18-34 year old's should focus their attention on digital marketing. While these companies do not need to choose either digital marketing or TV ads, they should at least be aware of what type of marketing would work best with their target market.

As you can see the world of marketing is always evolving. In order to fully utilize a businesses marketing potential, they should be aware of these ever changing trends.

Chipotle's Digital Marketing Strategy

Chipotle is a restaurant chain found all around the United States. Not only are they known for their food, but people recognize them for their unconventional marketing strategy. If you think about it have you ever seen a Chipotle commercial? You probably have not; they have only ever run one commercial. Instead they focus their attention on digital marketing which is a much cheaper route to take. While this may not work for every company, it has been widely successful for Chipotle. Their target market is millennials, who use social media more than they watch TV. In order to target millennials, Chipotle focuses on showing their consumers how fresh and healthy their product is. Their main sources of marketing are Twitter and Instagram. Chipotle believes that using these unconventional methods will give their brand a more down-to-earth, authentic way to interact with customers.

Here is an example of one of their instagram posts. As you can see they are working to use humor to appeal to millennials. This humor is found throughout all of their posts. 

This is one of their posts on Twitter. If a child were to see this ad they would think nothing of it. When a millenial sees this they will automatically see the hidden message in the post. Through these witty posts Chipotle has helped lift their brand past their recent e coli breakout.