Up until 2015 TV Ads have always outweighed Digital Marketing. Businesses have started to embrace the unconventional trend of digital marketing. Not only is it much cheaper but it can be interactive and be much more personalized than a TV ad. Facebook, Twitter, Instagram, and Snapchat are websites businesses can use to interactive with their customers in a way that TV ads cannot.
While digital marketing is great for some businesses, it is not for all. In the picture below you can see that the older generations are the ones watching TV. So companies that are trying to sell to older generations should focus on using TV ads. Companies that are targeting 18-34 year old's should focus their attention on digital marketing. While these companies do not need to choose either digital marketing or TV ads, they should at least be aware of what type of marketing would work best with their target market.
As you can see the world of marketing is always evolving. In order to fully utilize a businesses marketing potential, they should be aware of these ever changing trends.
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