NWSL Marketing

When I say the acronym NWSL, what comes to mind? I'm sure you have no idea that this acronym stands for the Professional Women's Soccer League in the US. I wouldn't even be surprised if you had no idea that the league existed or that there is a team out of Chicago.

Now if you were to ask this question in a state such as Texas, California, or Florida most people would know what NWSL stands for. The reason for this being is the different ways in which clubs market. There are three teams in the league who have teamed up with the MLS, the men's professional league in the states. These teams have at least double the attendance that most of the other clubs in the league have. The MLS helps back these clubs and helps them with their marketing. These clubs are able to pump loads of money into advertising which in return helps get the word out and raise their attendance. Smaller clubs, such as the Chicago Red Stars, rely on grass roots marketing such as contacting local clubs, going out to soccer tournaments, and social media websites. These ways of marketing may be cheap, but they are much less effective. You can tell by the lack of support for these clubs.

So how does the NWSL fix this problem? It seems as if they are stuck in a rut. In order to spend more money on marketing they need more money to be brought into the club. If they want more money to be brought in, they need for attendance to rise. The NWSL helps to show how strong marketing really does affect a business and how successful the company can become.