The Evolution of Snap chat

Snap chat was released in September 2011 and since then it has evolved vastly. In order to compete with other social media outlets, they adapt their app to make sure it always has new features. When it first came out all you could do was send pictures. These pictures could only be viewed for a certain amount of time and only by select people. This was the first app of its kind. Once people started getting bored of that, they released an update that allowed you to send videos.  The next update after that allowed for people to view your "best friends." These were the people in which you exchanged snaps with the most. 

 

Some updates after that include drawing on still photos, uploading stories, being able to replay snaps, an added chat section, and even geo-filters. The most recent update on snap chat alows you to alter your face using filters. These have been vastly successful on this app and have led to an explosion in the number of snaps sent a day.

Companies saw this explosion and took advantage of it. There are now advertisements throughout the app. Some examples are filters that help advertise for a company.

Originally snap chat was thought to be a short lived app, but they were able to adapt to the changing market. Not only are they adding new features, but they are now able to bring in revenue through advertisements.