Thursday, January 26, 2017

Week 3 MKTG 349: Chapter 2 Adwords is like eBay

In simple terms Adwords is like eBay. You bid on how much you're willing to pay to get someone to click on your advertisement. If your ad gets clicked on you then have to pay Google for the click. So in other words you do not pay google until someone has actually viewed your advertisement.

Adwords may seem intimidating, but it will pay off in the long run. It makes it so you can track ROI, return on investment, which is a key component in keeping a company going. One thing that is important is you makes sure to set an end date. If you don't you may forget that you are paying for clicks and your total could add up very quickly. All in all Adwords is not as hard as you think. All you have to do is learn the basic concepts and you will be fine.


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