The Ten Commandments for Job-Interviewing

With these tips, your chances of finding a job are greatly increased

I. Go after a small organization with 25 or fewer employees. If you cannot find a job like this try and look for organizations with 50 or fewer employees. The smaller the organization the better.

II. Hunt for places to interview using eighty friends and acquaintances. Make sure you know what your looking for so you can tell them exactly what your looking for

III. Once you have found a place you are interested in, you need to find out who has the power to hire you. Then you need to find people who know you and know the person hiring so you can get an introduction.

IV. Do lots of research on an organization before you go there.

V. Prepare for the interview with your own agenda. Have your own questions and curiosities about whether the job fits you.

VI. If you initiate the appointment, ask for nineteen minutes of their time; and keep to your word strictly.

VII. Only talk for 20 seconds to 2 minutes when answering their questions.

IX. At the end of the interview, ask for the job.

X. Always write a thank-you, not the same evening as the interview.

Eleven Approaches to Looking for a Job

When searching for a job there are many ways to find them. There is more than just making a resume and hoping someone stumbles upon it. Here are some pointers on other ways to get your name out there when looking for a job.

1. Look for employers' job postings on the Internet. While this is an option, it may not be the best one for you. Only 4% of people find a job this way so only use this technique if you are running out of options.

2. Posting or mailing out your resume to employers. Like the first option, this one is not as successful as the other techniques. While it works 7% of the time you should try other options before you rely on this one.

3. Answering local newspaper ads. If you're looking for a high salary you may want to skip this option. It works for only about 5% of people when you are trying to pull in lots of money. If your salary is of less importance it can work for up to 24% of people.

4. Going to private employment agencies or search firms for help. This method works anywhere between 5% and 28%. Agencies are four times more effective than just depending on your resume.

5. Answering ads in professional or trade journals, appropriate to your field. It only works 7% of the time, though.

6. "Job Clubs." These are job hunting groups that have a success rate of around 84%. These groups are highly suggested because not only do they help you find a job, but they offer you support on your job hunt.

7. Going to the state or federal employment office. It works 14% of the time and is worth a shot when trying to find a job.

8. Going to places where employers pick up workers. If you're a union worker you are able to go to a union hiring all. This method works up to 22% of the time.

9. Asking for job leads. With this method, you ask friends, family, and people you know in the community if they know of any place that would be a good job for you. Asking for job leads works about 33% of the time.

10. Knocking on the door of any employer, office, or manufacturing plant. It works best with small employers with it working 47% of the time.

11. Using the Yellow Pages. It involves going through Yellow Pages of your local phone book to identify subjects or fields that interest you. This is a great option and it works 65% of the time.

Conversation tip #9

Even if you come prepared to a job interview, there are still things that can go wrong. Some of these things might seem very small, but interviewers tend to pick up on them. In order to iron out these issues, you must be aware of what they are. Here are 5 things that employers do notice about a potential employer:

1. Your appearance and personal habits. If you are fresh bathed, have freshly laundered clothes, and a fresh haircut you will give off a much better impression than someone who is not. Employers who want people who can represent their business well, so displaying these characteristics helps give interviewers confidence in you.

2. Nervous mannerisms. Some of these include avoiding eye contact, a limp handshake, and slouching in your chair.  Employers want people who are confident and can handle high-pressure situations.

3. Lack of self-confidence. These include speaking softly, giving answers in a hesitant fashion, interrupting the employer, giving one-word answers, or downplaying your achievements. These characteristics show that you are not confident in yourself. If someone can not be confident in themselves how can they be confident about your company?

4. The consideration you show to other people.Some major turnoffs to an employer are if you show a lack of courtesy, you display extreme criticalness toward previous employers, you drink alcohol during the interview process, and forget to thank the interviewer when leaving. Employers want people who are courteous and know how to treat others well. If they cannot treat a future employer well, who knows how they will treat customers.

5. Your values. If you show a sign of arrogance, laziness, constant complaining, irresponsibility, or lack of enthusiasm employers will not want to hire you. They want to make sure you have good morals and you will fit in with the values that their company is trying to instill in their employees.

While all of these things may seem small, they are things that employers notice. The good thing is that all of these things are changeable. Once you are aware that you are doing them, you can work towards changing them. If you fix these 5 mistakes, it will help elevate your job search.

Week 11: MKTG 345- Five basic interview questions you need to pay attention to

When on a job search there is a lot of preparing that comes with getting ready for an interview. You must make sure you are prepared for any question that they are going to ask you. While they will ask you many questions, here are five that you need to pay attention to:

1. "Why are you here?" The company wants to know why you are looking to work for them and not a different company. They want to see that you have a reason for being here besides just needing a job.

2. "What can you do for us?" This is a company trying to figure out how you can help them grow as a business. They want someone who can help them face challenges and become a better company. They want to know what your special skills are that will set you apart from the competitors.

3. "What kind of person are you?" They want to know if you have the personality that will fit in with the atmosphere they are trying to create. Companies want to hire individuals who are easy to work with and who share common values with their fellow employees.

4. "What exactly distinguishes you from the nineteen or nine hundred other people who are applying for this job?" They want to know if you have a strong work ethic, good work habits, work fast, maintain high standards, and anything else that will set you apart from other employees.

5. "Can I afford you?" They want to know if you are willing to take the salary they have available for you.

These are the things that employers really want to know. These questions can either help you stand out or set you back from your competitors. Being able to answer these questions with ease and confidence will give you an edge over other applicants.
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What is Hootsuite?

Hootsuite is a social media management tool that helps you schedule and post updates to any pages or profiles such as Facebook, Instagram, Google+, Twitter, or LinkedIn. You are able to organize all of your social media outlets and organize them in a dashboard like the one below.



Hootsuite has some special features that sets them apart from their competition. While they are seen as a business outlet it can also be used for personal social media. One feature is you can post directly to multiple social media pages all at once. These can be posted on a schedule so you do not have to post them right away.



Above is an example of a scheduled blog post. I have included a link of my blog and have selected three pages to have Hootsuite post it to. They are scheduled on a timer and will all appear on my page at the exact time I have selected. Hootsuite is a great idea if you have multiple forms of social media and want to keep them all up to date.

#FlyTheW

For the first time in 71 years the Cubs are playing the Indians in the World Series. For those of you who haven't heard, both teams have supposed curses placed on them not to win the World Series.

For the Cubs it is the curse of the Billy Goat. This curse was placed during the 1945 World Series when a man was asked to leave Wrigley Field because of the odor of his pet goat, Murphy. He then stated that the Cubs were no longer going to win. This curse has held true and the Cubs have not won a World Series since 1908.

The Indians have the curse of Rocky Colavito. This curse is said to have been placed when the Indians traded their right fielder Rocky Colavito for Harvey Kuenn in 1960. Colavito said he did not place the curse, but they have not won the World Series since the Indians made this controversial trade.

One of these teams has to break the curse so why cant it be the Cubs? Currently the series is tied 1-1 and the next game is Friday. Tune in and support the Chicago Cubs! #FlyTheW

NBA putting ads on jerseys

Recently the NBA has revealed that they will be selling 2.5-inch by 2.5-inch spaces on jerseys for corporations to advertise on. The first year this will be available is the 2017-18 season which is also the first year that Nike will be manufacturing their jerseys. This will be worth $100 million a year, a small portion of the leagues overall revenues projected at $7 billion. The Philadelphia 76ers are the first team in the four major U.S. sports to sell an ad on a jersey.

One notable league that has ads present on their jersey is the English Premier League. One positive of these ads is that all of the fans become walking billboards for the company on the jersey. One of the most prominent deals is Manchester United with Chevrolet.

Job Interview Tips

Your resume can only get you so far when it comes to finding a job. Once a company has reviewed your resume and they want to interview you, you need to be prepared for any and everything. Here are some tips that will help you nail that job interview.

1. The first thing you should do is research the company you are interviewing with. You should have a basic background on the company, job opportunity, and the hiring manager. This will help you to prepare for the interview. Also it will help give you insight on if the job is right for you.

2. Make sure you have reviewed possible questions that the company may be asking you. Have your thoughts together and be ready to answer the question.

3. Always make sure to give off a good first impression. This includes dressing for success. Your first impression will be the way you look. If you look frumpy or disheveled companies are less likely to hire you. Also make sure that your responses are authentic. You do not want to sound like your talking straight from a paper, instead be confident and candid. Everyone that day will be will be assessing you so make sure to be kind to everyone. Anyone from a parking director to the hiring manager will take note of the way you conduct yourself.

4. Arrive on time to the interview. To ensure that you are on time strive to be there at least 15 minutes early. This will give you time to catch your bearings and get accustomed to the environment. There is no excuse for being late!

5. Ask insightful questions. Doing this helps to show companies that you are interested and have done your research.

The interview process may seem scary to some people but it really is not. These tips will help you come in prepared and confident to any job interview you face. Remember the most important thing is to be yourself!

Messaging Apps

In 2016 there are many different ways in which you can reach your fellow peers. Messaging apps are popping up all over the place. These apps all have their own special features so you are able to pick one that best fits your needs. Three specific messaging apps are WhatsApp, GroupMe, and Snapchat. The main goal for all of these is to help you communicate with others in a simple and easy way.

WhatsApp is a messaging app that helps people communicate internationally. It uses internet connection instead of a phone plan to contact people. This helps to avoid expensive long distance phone charges. WhatsApp features text messaging and phone calls.

The next messaging app is GroupMe. GroupMe makes group messages compatible on every phone. It works on androids and apple products. Not only is it easy to use, but it is free as well.

The last messaging app is Snapchat. This app is known for its picture taking ability. You can take pictures of yourself and send to others. They can only see this pictures for less than 10 seconds. Not only can you communicate over pictures, but there is also a chat feature.

All of these apps have different features that make each one unique.

#Likeagirl; Week 5

The #Likeagirl campaign, by Always, was aired first in June 2014. While it was first aired in June, it did not become popular until it was a commercial during the Super Bowl. It shined a much needed light on sexism and gender equality. The campaign features people acting out what they thought "Like a girl" means. Most of the people depicted that being "like a girl" means being weak. When a young girl was asked what she thought it meant she was strong, fast, and athletic. This commercial is trying to help people realize that saying "like a girl" has become a negative connotation, and it shouldn't be. These girls should not have to grow up in a world were they are looked at as weaker than their male counterparts.

The #Likeagirl campaign took to numerous social media websites. This hashtag was used by millions of people who wanted to show that being "like a girl" does not mean being weak. #Likeagirl was a very successful campaign that helped many girls realize that they are capable of doing anything they put their mind to.

Digital marketing surpasses Ad spending

Up until 2015 TV Ads have always outweighed Digital Marketing. Businesses have started to embrace the unconventional trend of digital marketing. Not only is it much cheaper but it can be interactive and be much more personalized than a TV ad. Facebook, Twitter, Instagram, and Snapchat are websites businesses can use to interactive with their customers in a way that TV ads cannot.

While digital marketing is great for some businesses, it is not for all. In the picture below you can see that the older generations are the ones watching TV. So companies that are trying to sell to older generations should focus on using TV ads. Companies that are targeting 18-34 year old's should focus their attention on digital marketing. While these companies do not need to choose either digital marketing or TV ads, they should at least be aware of what type of marketing would work best with their target market.

As you can see the world of marketing is always evolving. In order to fully utilize a businesses marketing potential, they should be aware of these ever changing trends.

Chipotle's Digital Marketing Strategy

Chipotle is a restaurant chain found all around the United States. Not only are they known for their food, but people recognize them for their unconventional marketing strategy. If you think about it have you ever seen a Chipotle commercial? You probably have not; they have only ever run one commercial. Instead they focus their attention on digital marketing which is a much cheaper route to take. While this may not work for every company, it has been widely successful for Chipotle. Their target market is millennials, who use social media more than they watch TV. In order to target millennials, Chipotle focuses on showing their consumers how fresh and healthy their product is. Their main sources of marketing are Twitter and Instagram. Chipotle believes that using these unconventional methods will give their brand a more down-to-earth, authentic way to interact with customers.

Here is an example of one of their instagram posts. As you can see they are working to use humor to appeal to millennials. This humor is found throughout all of their posts. 

This is one of their posts on Twitter. If a child were to see this ad they would think nothing of it. When a millenial sees this they will automatically see the hidden message in the post. Through these witty posts Chipotle has helped lift their brand past their recent e coli breakout.

The Evolution of Snap chat

Snap chat was released in September 2011 and since then it has evolved vastly. In order to compete with other social media outlets, they adapt their app to make sure it always has new features. When it first came out all you could do was send pictures. These pictures could only be viewed for a certain amount of time and only by select people. This was the first app of its kind. Once people started getting bored of that, they released an update that allowed you to send videos.  The next update after that allowed for people to view your "best friends." These were the people in which you exchanged snaps with the most. 

 

Some updates after that include drawing on still photos, uploading stories, being able to replay snaps, an added chat section, and even geo-filters. The most recent update on snap chat alows you to alter your face using filters. These have been vastly successful on this app and have led to an explosion in the number of snaps sent a day.

Companies saw this explosion and took advantage of it. There are now advertisements throughout the app. Some examples are filters that help advertise for a company.

Originally snap chat was thought to be a short lived app, but they were able to adapt to the changing market. Not only are they adding new features, but they are now able to bring in revenue through advertisements.

NWSL Marketing

When I say the acronym NWSL, what comes to mind? I'm sure you have no idea that this acronym stands for the Professional Women's Soccer League in the US. I wouldn't even be surprised if you had no idea that the league existed or that there is a team out of Chicago.

Now if you were to ask this question in a state such as Texas, California, or Florida most people would know what NWSL stands for. The reason for this being is the different ways in which clubs market. There are three teams in the league who have teamed up with the MLS, the men's professional league in the states. These teams have at least double the attendance that most of the other clubs in the league have. The MLS helps back these clubs and helps them with their marketing. These clubs are able to pump loads of money into advertising which in return helps get the word out and raise their attendance. Smaller clubs, such as the Chicago Red Stars, rely on grass roots marketing such as contacting local clubs, going out to soccer tournaments, and social media websites. These ways of marketing may be cheap, but they are much less effective. You can tell by the lack of support for these clubs.

So how does the NWSL fix this problem? It seems as if they are stuck in a rut. In order to spend more money on marketing they need more money to be brought into the club. If they want more money to be brought in, they need for attendance to rise. The NWSL helps to show how strong marketing really does affect a business and how successful the company can become.