Wednesday, March 28, 2018

Week 11: MKTG 348- The Power of Images

Stonehenge, England, Monument, Stone, Circle

Above is a picture of Stonehenge, if you are interested in history I'm sure this image would have grabbed your attention. It is one of the wonders of the world and it is an interesting topic for historians to talk about. If you are not interested in history, this image would probably have no effect on you and you would scroll right by it. Today, we will be talking about the power of images. A lot of people say "content is king," but a lot of the times, it is the image you post that draws the reader in.

For some the image of Stonehenge was enough to get them to start reading my blog. For others, they probably scrolled right by it. When writing an email, blog post, or any type of promotional ad it is important to really understand the audience of the advertisement. Being able to pin point who will be viewing your advertisements will make it easier for you to narrow down the focus of your ad. 

Two great image websites are www.clipart.com and  www.pixabay.com. You can find pictures that can be used to help enhance any email, website, advertisement, or promotion.

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