Lesson 7 discusses landing pages and the importance of them. Landing pages are website pages used to convert visitors into leads. Landing pages are essentially digital sales representatives, using a form to gather information. They help you build a relationship with your leads and better understand their needs. They start with a call-to-action, that will lead to a landing page, and then lead you to a thank you page.
A landing page should always have a description of your offer in the headline. These landing pages should be clear with an action-oriented header, they should explain the offer clearly and place visual emphasis on the value, they should remove the navigation menu and links, the form length mirrors the value of the offer, include a relevant image, and add social sharing icons.
Numbers, bullets, and bolding can be used to create visual emphasis. The primary step of a landing page is to attract people to your page so you want it to be easy to read.
Landing pages are a major step in the convert stage! They help you attract customers and further increase your business.
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