Week 9: MKTG 348- Hubspot Lesson 8

In the last two lessons we talked about calls-to-action, landing pages, and the last step is the thank you page. Lesson 8 will give you a closer look of the importance of a landing page, as well as how to create a successful one.

A thank you page helps you to convert the next step to a newly converted lead. Once the lead goes to the thank you page, it will thank the new lead for providing their information, as well as providing a little bit more information on what they just signed up for. It is used to end the conversion process, and move on to the next stage of the buyers journey. Thank you pages are much better than inline thank you messages, because pages allow you to provide even more information.

On a thank you page it is important to deliver promised content offer or set expectiaons, display the sites navigation menu, provide additional content, move new leads further into the buyer's journey, and include social options.

Thank you pages are an opportunity to further draw in your leads and convert them into customers, further into the buyer's journey. it is a very important step, that helps you further grow your relationship with leads!