Wednesday, March 7, 2018

Week 9: MKTG 345- Google Analytics Academy


If you're still looking for a little bit more practice before you get certified, I suggest using Google Analytics Academy. They will help you learn how to navigate Google Analytics interface and reports, and set up dashboards and shortcuts. It will also help you analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Below are the four units they offer, as well as all of the lessons that are broken up in each unit.


  • Unit 1: Introducing Google Analytics
  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

  • Unit 2: The Google Analytics layout
  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

  • Unit 3: Basic Reporting
  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

  • Unit 4: Basic Campaign and Conversion Tracking
  • Lesson 1: Measuring Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Using Goals to measure business objectives
  • Lesson 4: Measuring AdWords campaigns
  • Lesson 5: Course review and next steps



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