Week 4: MKTG 348- Introduction to SEO Chapter 6

One thing to look out for is having duplicate content on pages of your site. Content should be unique, so it is worth going to Siteliner.com. This website is a good tool to scan for duplicate content. If you do find any duplicate content simply delete one of the pages. While duplicate content is not a good thing, sometimes it can be hard to get rid of all cases of it.

Something even more important to monitor is rank. The higher you are up on a page the more likely customers are to click your page. If you go to http://tinyurl.com/seocentrokp, you can enter your website and it will give you your rank. If you're above 100 for a given keyword, it will show the rank. Once you're ranked it is important to try and maintain the rank as well as work to increase the rank.

Week 3: MKTG 348- Introduction to SEO Chapter 5

SEO can be done not only on google, but it can be used on Blogger too. If you have a blog on blogger log into it and we can enter in our own overall meta description. Once you're logged in, scroll down in settings, and choose Search Preferences. Click edit next to description and you can add a maximum of 150 characters. Once you click save the description you just entered will appear in Google search results. Not only can this be done for the entire site, but it can be done for individual posts.

In order to do this, click edit on an individual post. On the right, in Post Settings, you can click Search Description. Enter in your description, click done, and do not forget to save. Now you have personalized not only your entire blog, but your individual post as well!

Week 3: MKTG 348- Introduction to SEO Chapter 4

In my last blog post we talked mostly about content and a little bit about keywords. Today, we are moving on to focusing on keywords. When trying to determine key words it is smart to ask yourself, what keywords are people using to get to your site, and what kind of keywords are people using, who might be interested in our sight? When picking keywords you want to use generic words as well as more specific ones as well. For example, imagine you are working for a company who builds drone kits. Now imagine what a customer who wants a drone kit would type in. Some of these keywords could be: how to build a drone, how do I build a drone, drone kits, best drone kits. All of these keywords are very vague and specific. The drone company would also use more specific keywords such as brand names or specific types of drone kits.

Search volume is also important. Even if your keywords relate well to products, that does not mean there will be a demand for the keywords. Even if you may think it is a good keyword, if customers are not searching the word, it is relevant. Using Google Adwords keyword planner is an easy way to research keywords. With a little bit of patience keywords are easy to master and can help customers reach your website.

Week 2: MKTG 348- Introduction to SEO Chapter 3

When trying using SEO it is important to ask where is the content going to go? You want to use different types content on social media and your website to draw in more customers. The more content, leads to more visitors, more google notices, which leads to a higher rank and better value. In order to perform proper SEO you need to understand your customer. Different content should be used based your your target market.

90% of the struggle of SEO is having high quality content. The other 10% of SEO is technical tweaks. Making sure that your content is easily accessible will help Google make your content available to customers. If google can't find it, customers will not be able to. Next, you should make sure you enhance your own website so when people do visit it, the content is relevant. Last, you should think of how your getting traffic from other websites. This connection will help link others to your page.

At the heart of SEO are keywords. Keywords are the phrases you think customers will type in to lead them to your page. For example, if you have content for a dog adoption website some keywords people would type in could be; dog, adoption, dog adoption, help dogs, adopt dogs, and adopt. One thing that is very important, is that your keywords match your content. While keywords are very important, it is still more important to focus your time on the actual content of your campaign instead of keywords.

Week 1: MKTG 345- Surfing the Tsunami Chapter 2

If someone were to utter the words "self-driving cars" ten years ago everyone would turn and laugh. In 2018 it sounds much less ridiculous, and even realistic. With rapid growth cars went from manual transmission, to automatic, to being able to park themselves, and now they can drive by themselves. This just shows how fast AI is taking over the world. In the last couple years there has been a significant advance in machine learning, teaching a computer how to do something. This has lead to drastic advancements in technology.

The core of artificial intelligence and machine learning is math. Using statistics, algebra, and probability machines can be built to do virtually anything.

Drones are another area of AI that have advanced drastically. They can fly, take videos and pictures, and capture a birds like view all with one tiny machine. Just like cars, drones are starting to gain the ability to function on their own. They no longer need a human brain to run it, technology has grown so much that a machine can perform the tasks needed without a humans help. AI is not just effecting cars and drones, it has advanced the medical field and science as a whole. New advancements come out every day involving AI so being able to understand it is very important in today's world.

Week 2: MKTG 345- Introduction to Google Analytics Chapter 1

When I think of Web Analytics the first thought that pops into my head is numbers. Now I know that numbers can be intimidating but if you just take a step back and slowly start to learn the basic ins and outs of google analytics it will be much less intimidating.

To start off with, what is google analytics? Google analytics is a web analytics service offered by Google that tracks and reports website traffic. Why is this important though? Google analytics helps companies to see how many people visit their websites. With this information they can analyze and change their campaigns to fully optimize their performance. Analytics helps companies to become as efficient as possible and build successful campaigns.

Thought these blog posts I will be giving simple and easy to understand points on Google Analytics. I will talk about the importance of understanding web analytics, as well as how to fully take advantage of the free tools that are offered by google.

Week 2: MKTG 348- Introduction to SEO Chapter 2

The foundation of Search Engine Optimization isn't the keywords you use or the number of clicks you receive. The foundation is your actual content. Like I've mentioned before if you want to get higher up the page, you want quality over content. The better your content the more viewers and the higher you will go up the page.

When creating content there are three different ways you can do it. The first is curation. All you have to do is go out and and find content, share it, review it, and comment on it. This technique is best if you are not creative at all. This blog post is an example of curation because I am commenting on the content of the book below. The second way of creating content is actual creation. This way is the best way. It takes more time and creativeness but if done right, it will have the highest impact on SEO. The last way is collaboration. This saves money, and helps give you a fresh perspective because you are working with other people. All of these techniques are effective, its about finding what is right for you.

A great starting point for developing content is a blog. Another technique that is a good starting point is making YouTube videos or creating a free website. Whatever way you choose should fit the content you are trying to portray the best. For example, blogging is great for someone who wants to blog about their traveling. YouTube is great for tutorials, and websites are great for businesses. Google can help you get started and provides many resources to ensure that SEO is an easy process.