Week 2: MKTG 348- Introduction to SEO Chapter 3

When trying using SEO it is important to ask where is the content going to go? You want to use different types content on social media and your website to draw in more customers. The more content, leads to more visitors, more google notices, which leads to a higher rank and better value. In order to perform proper SEO you need to understand your customer. Different content should be used based your your target market.

90% of the struggle of SEO is having high quality content. The other 10% of SEO is technical tweaks. Making sure that your content is easily accessible will help Google make your content available to customers. If google can't find it, customers will not be able to. Next, you should make sure you enhance your own website so when people do visit it, the content is relevant. Last, you should think of how your getting traffic from other websites. This connection will help link others to your page.

At the heart of SEO are keywords. Keywords are the phrases you think customers will type in to lead them to your page. For example, if you have content for a dog adoption website some keywords people would type in could be; dog, adoption, dog adoption, help dogs, adopt dogs, and adopt. One thing that is very important, is that your keywords match your content. While keywords are very important, it is still more important to focus your time on the actual content of your campaign instead of keywords.