Hubspot is a developer and marketer of software products for inbound marketing and sales. Inbound marketing is a technique used to draw customers to products and services using content marketing, social media marketing, search engine optimization, and branding. It is not just the process of SEO, it is the next step. It helps generate sales, and track them, using a platform such as Hubspot. Obtaining a Hubspot Certification is very beneficial because it helps place SEO in context, and it emphasizes content.
Sarch Engine News Certification is another great qualification to obtain, but it is pricey. Start off with obtaining your Hubspot certification, and from there see what your next best step is in the SEO world. Having these certifications looks great on your resume and companies will love that you have given your time, effort, and money to further your knowledge of SEO.
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