Tuesday, January 23, 2018

Week 1: MKTG 348- Introduction to SEO Chapter 1

When someone hears's the words "Search Engine Optimization" what do they think? Most people have no idea what this phrase means, but it affects them every day. Just simply typing phrases into the google search bar will cause the internet to start the search engine optimization process. SEO is maximizing the number of visitors to a website by trying to make the site appear high on the list of results returned by a search engine. The higher the website is on the search engine the more likely it is to get views. One thing that is important to take note of with SEO is it's about quality and not quantity. If you have a couple websites with great content they will get viewed over and over again. This will cause them to move up the rankings. If you have a high quality of websites but no one wants to view them they will stay at the bottom of the table.

While the most common search engine is Google, there are other search engines out there. The second most popular search engine is Youtube. People use Youtube not only for entertainment but also to become more informed on certain topics. Very similar to Google is the Bing search engine. It works just like Google and while it is not as popular, it is still an effective search engine.


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