Week 2: MKTG 348- Introduction to SEO Chapter 2

The foundation of Search Engine Optimization isn't the keywords you use or the number of clicks you receive. The foundation is your actual content. Like I've mentioned before if you want to get higher up the page, you want quality over content. The better your content the more viewers and the higher you will go up the page.

When creating content there are three different ways you can do it. The first is curation. All you have to do is go out and and find content, share it, review it, and comment on it. This technique is best if you are not creative at all. This blog post is an example of curation because I am commenting on the content of the book below. The second way of creating content is actual creation. This way is the best way. It takes more time and creativeness but if done right, it will have the highest impact on SEO. The last way is collaboration. This saves money, and helps give you a fresh perspective because you are working with other people. All of these techniques are effective, its about finding what is right for you.

A great starting point for developing content is a blog. Another technique that is a good starting point is making YouTube videos or creating a free website. Whatever way you choose should fit the content you are trying to portray the best. For example, blogging is great for someone who wants to blog about their traveling. YouTube is great for tutorials, and websites are great for businesses. Google can help you get started and provides many resources to ensure that SEO is an easy process.