Week 2: MKTG 345- Introduction to Google Analytics Chapter 1

When I think of Web Analytics the first thought that pops into my head is numbers. Now I know that numbers can be intimidating but if you just take a step back and slowly start to learn the basic ins and outs of google analytics it will be much less intimidating.

To start off with, what is google analytics? Google analytics is a web analytics service offered by Google that tracks and reports website traffic. Why is this important though? Google analytics helps companies to see how many people visit their websites. With this information they can analyze and change their campaigns to fully optimize their performance. Analytics helps companies to become as efficient as possible and build successful campaigns.

Thought these blog posts I will be giving simple and easy to understand points on Google Analytics. I will talk about the importance of understanding web analytics, as well as how to fully take advantage of the free tools that are offered by google.