Wednesday, January 31, 2018

Week 2: MKTG 345- Introduction to Google Analytics Chapter 2

In this blog post I will be teaching you how to link your blog and your Google Analytics account. In order to do this you must make sure you have a gmail and a blog. If you do not go to http://mail.google.com and http;//www.blogger.com. From there click either create and account or sign into your existing account. Once you have signed up for both try and create a new blog on blogger. Come up with a title as well as an address. You are able to come up with a custom portion of the blog address. After the title and address you will pick out your template for your blog. Once that is done click create and you know have a blog!


Next you must create a Google Analytics account. To start go to http://www.google.com/analytics. Since you already signed up for a gmail you will have automatic access to this google tool. Once your signed in as a google user you can now sign up for a Google Analytics account. Come up with a blog name and a property. A property is whenever you add a new site or blog for Google Analytics to track. Once you've added the property click "Get Tracking ID." Tracking IDs are codes that Google gives you to place on your site or blog, so that the site can communicate with Google. Click the accept button and a page with the name you gave to your site or blog will pop up. Next you want to make sure you scroll down to the Tracking ID and copy it and put it somewhere you will not lose it. Next week, I will teach you how to link the two accounts for maximum efficiency!


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