Week 5: MKTG 348- Introduction to SEO Chapter 8

Once you have mastered SEO you are not done. SEO is constantly changing so it is important that you are following the changes so you stay up to date. In order to stay up to date try reading blog posts, attending webinars, and reading books. Some websites that are great sources are; www.searchenginenews.com, www.moz.com, and www.semrush.com. One thing to remember is to always check the dates, when it was written it was current but it might be an old post.

A quick example of the constant changes in SEO is an event called "Mobilegeddon." It occurred on April 22, 2015. Google released an algorithm update, stating that mobile rankings would differ for mobile-friendly sites starting on April 21, 2015.

Just like fashion, SEO does go out of date. Think of it this way, would you want to show up to a prom wearing the same dress your grandma wore to prom? Unless you have an extremely fashion forward grandma, her dress is probably very out to date and you would stick out like a sore thumb. You do not want your SEO to be the outdated dress at the prom, keep up to date!