In my last blog post we talked mostly about content and a little bit about keywords. Today, we are moving on to focusing on keywords. When trying to determine key words it is smart to ask yourself, what keywords are people using to get to your site, and what kind of keywords are people using, who might be interested in our sight? When picking keywords you want to use generic words as well as more specific ones as well. For example, imagine you are working for a company who builds drone kits. Now imagine what a customer who wants a drone kit would type in. Some of these keywords could be: how to build a drone, how do I build a drone, drone kits, best drone kits. All of these keywords are very vague and specific. The drone company would also use more specific keywords such as brand names or specific types of drone kits.
Search volume is also important. Even if your keywords relate well to products, that does not mean there will be a demand for the keywords. Even if you may think it is a good keyword, if customers are not searching the word, it is relevant. Using Google Adwords keyword planner is an easy way to research keywords. With a little bit of patience keywords are easy to master and can help customers reach your website.
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