Week 3: MKTG 345- Surfing the Tsunami Chapter 3

Whether you are an optimist or a pessimist on artificial intelligence (AI) you still need to take it seriously. Chapter 3 talks about why you need to take AI so seriously. One article that does a good job of explaining AI and its effects on jobs is:

https://www.cognizant.com/perspectives/21-jobs-of-the-future

It states that while jobs will be changing due to AI, jobs are always changing. Think about jobs from fifty years ago. Very few people work as telegraphists, switchboard operators, and lamplighters. Instead the people who used to have found new jobs, they did not just stay un-employed. Another positive of artificial intelligence is it could take away the jobs that people hate and replace them with new ones. This includes jobs that are dull, dirty, or dangerous. Even if jobs are being replaced with machines, humans are required to help the machine. This includes cleaning, creating, marketing, selling, delivering, and even feeding it. Technology will cause all of society to improve; education, health care, and gun violence are all things that could be improved and machines will not be able to fix. While technology solves some problems, it will create others, humans will be needed to fix the mistakes these machines make.

This article proposes that in the next ten years 21 jobs will be introduced into the work world. These could include data detectives, to cyber city analysts, and to augmented reality journey builders. Not all these jobs are highly technical, there will be low skill jobs created as well. While some people believe that AI will take away jobs from people, it will also help create brand new jobs that were not needed before.