Week 11 MKTG 349: Chapter 5 Keyword Planner

One great tool you have at your disposal is the "Keyword Planner." In order to access it go to the Tools menu, and select Keyword Planner. There are several sections, but we will be looking at the first two.

To help get ideas, click on the "Search for new Keywords using a phrase, website or category." You enter in some descriptive information to give google a starting point. Click the "Get ideas" button when you're ready and see what Google comes up with! They will come up with these words based on what you input, and show information about the average monthly searches, how much competition, and what the bidding is going for.

Another section we will be looking at is the "Get search volume data and trends." All you have to do is enter a keyword or keywords and then see how many searches are there. Google will show the average number of searches, how much competition there is, and a suggested bid range. One thing that I would suggest you do, is always click on the question marks. These will tell you what everything does, so it will help you learn and understand more about Ad words.