Week 14 MKTG 349: Chapter 7 Callouts

Last week we talked about Site links in my blog, and this week we will talk about Callouts. Callouts are another ad extension that are even easier to use than Site links. Basically all it is, is extra text beneath the ad. It will help you increase your CTR.

In order to add a callout you must click the ad extensions tab. Click the selection drop down menu, and select Callout extensions. Hit the "+ New callout" button, and start planning. Similar to Site links, you can plan callouts ahead of time or you can do it on the fly. Type in the text you want for your callout and hit save. You can add multiple callouts, its about finding which ones work for you.

One thing to remember with Adwords is to always click the question marks. They can be very helpful when you first start with adwords.