When reviewing the performance of ads, it is best to start from general to more specific. You would start first with reviewing the campaign, then move on to the ads, then last focus on the keywords. If you ever get lost in ad words just simply click the Campaigns link at the top left corner of the page. This will bring you back to the most broad feature of ad words. Once you click that tab you will then want to click individual campaigns to review. Once you have clicked on the individual campaign you can look at he ad groups that are on the campaign. Ad groups are a way to create ads and keywords that are closely related to each other. This will help you focus in on a target market helping you reach more clicks, and a higher click through rate. If you click on the Ads tab you can greater review a chosen ad.
The last area to look at are individual keywords. If you click on the keywords tab a list of all the words you chose will be displayed. This is the section that will need the most revision. Once you have reviewed these keywords you can decide which keywords work, and which do not. From there you can revise your keywords to make them the most efficient. Creating the ad is not the only thing you have to do, instead you also need to review and revise your campaign. If you want to reach the maximum potential on your campaign, then you need to constantly be reviewing and making changes on your campaigns.
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