Week 12 MKTG 349: Chapter 6 Campaign Strategies

When making a campaign, you are never alone. Google offers ample options to help your ad reach its full potential. The key is making sure you take advantage of these tools. One tool is the Google Support option. During business hours you can live video chat someone to help you with your problems. This is much faster than an email. The next option is a basic email. They will send you suggestions on how they believe you can better improve your campaign.

Another important aspect is the keyword matching option. This is used to help control how closely the keyword needs to match a person's search term in order to trigger your ad. Using these will help optimize the performance of campaigns.

The exploring suggestions feature is also helpful. If you select this function Google will scan your site and make a multitude of suggestions for you to take into consideration. Some things that they may suggest are new keywords.

You can also click on an "Opportunities" link. These will give you "learn more" links to help you familiarize and and understand google ad words.