Week 6 MKTG 349: Chapter 3 Launching a Campaign

Once you understand the basics of Google Adwords its time to start creating an ad. The first step when creating an ad is to figure out what you want to advertise. Pick a website and look through the content on it so you understand what you are placing an ad for.

Once you know what you want to advertise for go onto Adwords and click the create a new campaign button. Name your campaign something that you will remember. Choose the location of your target area and make a bid and a budget. One important thing you need to make sure you do is to go to the Schedule and makes sure you set a start/end date. If you do not google will have no one date so they will keep spending your money. Once this is done you have successfully finished making your campaign and it is time to start making your first ad.

The first step in creating an ad is to choose a name for the ad group. You will then need to input a final URL, a headline 1, headline 2, and a description. This is what it will look like. There will be character limits so you will need to make sure you keep your text short and sweet.


The next stage is to create keywords. Keywords are the words you think someone might type into Google where the product/page/message of your ad will be relevant to them. Make sure you use keywords that you believe will have a relevant connection. 5-10 words is usually the number of keywords you should shoot for. Once you finish this save your ad group and you have successfully created an ad!