Week 8 MKTG 349: Chapter 4 What is CTR?

Once you have a live campaign, you will need to make sure you are monitoring it to make sure it is reaching its maximum efficiency. Chapter 4 talks about the key aspects of monitoring your account.

When you have a campaign you need to make sure you set a time-frame. It can be whatever time-frame you want, the more you play around with this function, the more you'll learn what works for you. Looking at different timelines will help you analyze different trends.

Another thing you will want to look at is the how many clicks you get, and also the Click Through Rate. The click through rate tells you how many people actually clicked on your ad. Say you have 500 impressions also known as the number of people who saw it. If only 5 people clicked on it, that would be 5/500=1% Click Through Rate. The CTR indicates how well an ad or keyword is performing. The average CTR across campaigns is around 2.11%. A CTR of 1% to 5% is considered a good CTR.