Google Ad words offers an Ad extension function. This option can be highly beneficial. Chapter 7 talks about two couple forms of ad extensions: site links, and callouts.
Site links display links to sections of the site underneath the ad. In order to ad a site link, go to the the Ad extensions tab. You then click the selection drop down menu, and choose "Sitelinks extensions." They tend to increase the number of clicks to your ads, and raise the click through rate.
To add a sitelink simply click the "+ Extension" button and then click a campaign to add it to. Click done after it you select your add. You then must click "+ New sitelink." Paste your link, hit save, and your site link is done! Don't forget to look at suggestions that Google has to offer! Next week we will be talking about callouts.
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