Week 4: MKTG 345 Surfing the Tsunami Ch 4

The next couple chapters of Surfing the Tsunami talk about the three suggested options for responding to AI. Chapter 4 will specifically talk about Adapt. This principle is a good start to responding to AI, but it is the most basic and hopefully will lead you to move onto the next two steps. Artificial Intelligence is taking over the world and it this Chapter is to help you go from being passive to more pro-active about AI.

The first step in educating yourself about AI is reading articles. You do not need to dedicate hours upon hours to this, just a couple articles after work everyday is enough to get you thinking. New York Times, Wall Street Journal, BBC News, Wired, MIT, Technology Review, and TechEmergence are all great sources.

The second step is to read books. Rise of the Robots, Master Algorithm, and 2nd Machine Age are all great books that will help spark your curiosity on AI and help you to adapt. Once you have read articles and books you will start to fully understand AI and the importance of adapting to it. Once you start to adapt it is important to keep moving forward and head to the second phase, Adopt. In next weeks blog post I will be discussing the importance of the word adopt.