Week 8: MKTG 348- Hubspot Lesson 5

Chapter 5 of Hubspot covers why social media is very important to Inbound Marketing. 9 out of 10 U.S. businesses are active on social media. It helps keep content in front of the right people and spread the word of your business. You can use your content to generate new leads.

Social media is used in the attract phase to increase your exposure. Once you've exposed a new visitor to your site, social media can help you convert these visitors into leads by promoting your content. Social monitoring is a way of computing popularity of a company by taking information from social media channels. It is a great way to gather information on your buyer personas. Not only can you monitor what they are saying about you, but you can listen to industry trends that will help you attract more visitors and grow your business.

Businesses should make sure that they have SMART inbound goals. This acronym stands for:

Specific
Measurable
Attainable
Relevant
Timely

SMART inbound marketing helps increase visitors, convert more leads, close more customers, and even make customers happy.