Week 6: MKTG 348- Hubspot Lesson 2

Hubspot is a developer and marketer of software products for inbound marketing and sales. Inbound marketing is drawing customers to products and services using content marketing, social media marketing, search engine optomization and branding. Hubspot offers a certification that will be a great resume builder. It consists of 12 video sections that give you information on ways to help improve your knowledge of Hubspot. The first section talks about the essentials of an effective inbound strategy. Section Two talks about optimizing your website for search engines.

Hubspot helps you with SEO, the  process of improving your website so it attracts more visitors to increase the clicks on your webpage. Having a solid SEO your page will get ranked higher and higher on a page. The use of keywords is first and most important step in SEO. In order to find more keywords for you to use is type one of your current keywords into the internet. This will help you find what keywords lead you to and help you find more leads. It is important to have keywords that optimize the amount of clicks, you should research your keywords and only use words that will get you lots of clicks. Try general words as well as more specific keywords to help target broad and specific audiences. One things that a lot of people forget to do is to optimize your website for mobile phones. Pages that are not mobile friendly lose lots of traffic. Hubspot is a great tool that will help you optimize your website. Look into getting Hubspot certified not just for your resume, but to help yourself grow your business.