Week 8: MKTG 345 Introduction to Google Analytics Chapter 7

Just like the past two chapters, chapter 7 provides another way to learn about analytics in a live setting. The last two chapters talked about Shopify and AdWords, while this chapter will talk about Gumroad. Gumroad can be easily linked to Google Analytics, and it has its own built-in analytics.

Conversion analytics is very important to learn because they help you to optimize a campaign. It helps make campaigns more effective, and more efficient. In the process, generating more revenue and using the existing budget more wisely. Knowing a conversion rate helps you measure the effectiveness of your efforts to improve things, over time.

Let's get started with Gumroad! Go to: https://gumroad.com/ click "Start Selling:" then create an account. Next, name your store and enter a description. You will want to add a username, which will appear in the link. Once your account is all set up, you want to connect with Google Analytics.

Go to: https://www.google.com/analytics/ click "Access Google Analytics," click "Property," add your Gumroad website in, and copy the Tracking ID it gives you.

Now, you'll want to go back into Gumroad, and select "Settings." In the "Advanced" section paste in the Tracking ID, you just obtained from Google Analytics. Update the account details, then add a product into Gumroad. Once you have a product added in, share it on Facebook to generate some traffic. Once you have some traffic you can go to Analytics in Gumroad and see how your conversion rate is doing.

Google Analytics will allow you to dig a little deeper into the statistics than Gumroad will. You can use both websites to track your website, and make improvements to increase your revenue even more!