Tracking ROI is a very important skill because it helps businesses make huge profits. This week we will be talking about Shopify, which is one of the easiest ways to set up an e-commerce system to learn about tracking ROI with analytics. Shopify costs $29.95/month and is the best and easiest way to track ROI. Conversion tracking is important because it helps ensure that you are actually making a profit, and if you can confidently increase or decrease your budget to help grow sales.
Lets get started by going to shopify.com and click get started. There is a free 14-day trial available so make a login and hit "create your store now." Pick your name, click the online store checkbox and proceed by click next. Enter in your current address, answer the questions displayed on the next page, and last enter your product. You can add images to make your product pop even more.
The next step is to customize your navigation. Go to the menu on the side of the screen and click navigation, you can now edit your page. Another feature that is important is adding your product to the front page. Go to Collections, then click front page collection, select the product you added, and then hit save. After you have added your product to the front page go to your dashboard. You can add your business address and bank information, remember Shopify is not free. Click through the different tabs and you can discover dozens of ways you can customize your page. The more time you spend customizing it, the better it will look!
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