This week we will be talking about some of the ways you can track the performance of a website or campaign, as well as some related terms, and the idea of ongoing reporting. Go to http://www.google.com/analytics/. and click on the overview tab. This tab will show you recent data, based on sessions (technical term for a visit). There will also be a part of the page which lists sessions, users, page views, and a couple other sections. If there are more page views than sessions that is because people often view multiple pages while in a session. You are also able to see the average time a viewer spends on your page. The bounce rate represents the number of visitors who enter the site and then leave rather than continuing to view other pages on the same site.
Another fun thing to look at is the location of people who are viewing your site. If you click on Geo, then location a map will pop up with a break down of session with the area it was in.
Another fun thing to look at is trends. It helps you look at how well your website has done over time. To do this in Google Analytics simply go to Acquisition and then click All Traficc. You can look at the percentage of traffic from computers or mobile devices. Doing this can help you tell if you need to make your site more mobile friendly. One thing to be aware of when viewing your traffic is automated bots that appear like regular users.
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