Week 7: MKTG 348- Hubspot Lesson 4

Lesson 4 focuses on the fundamentals of blogging. It is an essential part of being an inbound marketer, helping you to easily and effectively reach prospects on your website. Business blogging helps you attract new visitors, and convert them into leads. Blog posts can help strangers by answering their questions and turning them into visitors. People who are interested in your blog will visit it, share it, and help promote it. The more you blog, the more people will look at you as a reliable and trustworthy source.

When creating a blog it is important to follow these simple and easy steps:

1) Pick a topic and title: When choosing your blog title it is important to use long-tail keywords. The keyword should fit as a description of what the page is about.

2) Format and optimize the post: When creating a blog it is important to focus on one topic. The more focused a blog is, the better because it will make posts clearer for readers and for search engines.  Having empty space on your blog (whitespace) is a good thing, it helps visitors to focus on your content, not the clutter. Use short paragraphs, indents, section headers, and bulleted lists to make it easier to read.

3) Promote offers on your blog to increase lead generation: Use your blog to strategically promote your current offers. You want to attract someone and provide relevant information and offers. Feature CTAs on a blog sidebar, you want it to catch readers at the beginner of the buyers journey. Also, make sure that you make it easy for people to prescribe to your blog.

4) Promote your blog posts: Use your blog sidebar to promote your recent or most popular posts, and add your blog to your primary website navigation. Also, link internally to your blog posts, readers who are interested can click through to your blog. Sharing your posts on social media can help promote your product or service.

5) Analyze the performance of your blog posts: You will want to look at hte number of views for each blog post. It will help you determine which content is the most popular among viewers. Filtering your most popular posts by topic, author or channel of promotion. Last, look at the number of clicks on the CTAs at the end of an individual post.

Once you have done all of these steps, your blog will be even better! Just remember it is important to write consistently and frequently. Each new blog post is a new chance to reach new customers.