Week 8: MKTG 348- Hubspot Lesson 6

Lesson 6 moves on from the attract phase of inbound marketing to the convert phase. In the convert phase companies are looking to convert visitors into leads using forms, call-to-action, and landing pages.

In class 6 we will be taking a look at how to use a Call-To-Action (CTA). A CTA is a button that promotes an offer and links to a landing page. CTA's can be placed on your website or blog to attract customers.

On a blog post, it is best to place your CTA at the end of the post, or in the sidebar. This is so you are not interrupting the content. CTAs in an email can be placed at the end of the email, at the end of a paragraph, or sentence. They should be noticeable but not distracting. Your CTA must stand out, so visitors will click on it. You should consider your buyer persona when designing your CTA. Highly contrasting colors helps a CTA stand out. 

As a review, the primary purpose of a call-to-action is to convert visitors into leads.