Week 7: MKTG 345 Introduction to Google Analytics Chapter 6

Last week we talked about Shopify and how it provides a foundation for e-commerce. This week we will move on and talk about how AdWords provides a way to advertise a site and track conversion.

To start off lets create an acount, go to http://www.google.com/adwords. Once your account is created go to tools and then to conversions. The goal is to set up a connection between AdWords and your e-commerce site. You can then code it with Shopify and it will allow AdWords to track your site. It will allow you to track how much money you spend on ads to the revenue you will make on your your e-commerce site.

Click the conversion button and ad Shopify in the box. Add the conversion channel as Purchase/Sale, the markup language to HTML, and last click "I make changes to the code." Click done and you are set. Take the code Google gives you, log onto your Shopify, click checkout, and paste the link into the additional content and scripts area.

Congrats, you have successfully linked your Shopify and AdWords, now you will have a better understanding when you are tracking your site!